Brand Resources
Welcome to Friends of Jefferson brand resources. This was created to establish a clear, cohesive and memorable visual identity. It brings together the essential elements including logo, color palette, typography, and design guidelines; so that every piece of communication feels consistent and aligned with FOJ’s values.
The goal of this kit is to provide both inspiration and structure.
By following these guidelines, every expression of the brand will reinforce its story, connect with its audience, and build lasting recognition.
Logos
Colors
Panther Navy
R: 0
G: 4
B: 71
Hex: 000447
Hex: e6e8ff
Ocean Blue
R: 25
G: 116
B: 211
Hex: 1974d3
Hex: b3dbff
Sea Aqua
R: 83
G: 204
B: 236
Hex: 53ccec
Hex: b3f1ff
Dusk Purple
R: 93
G: 100
B: 163
Hex: 5d64a3
Hex: e6eaff
Sunny Yellow
R: 255
G: 230
B: 182
Hex: ffe6b6
Hex: fffaf3
Craftsman Maroon
R: 195
G: 33
B: 71
Hex: c32147
Hex: f7b0c3
Utah Coral
R: 255
G: 153
B: 115
Hex: ff9973
Hex: ffe2d9
Observatory Yellow
R: 231
G: 171
B: 85
Hex: e2b808
Hex: f9e1c0
NP Green
R: 29
G: 97
B: 92
Hex: 1d615c
Hex: cef2ed
Sunset Purple
R: 84
G: 56
B: 32
Hex: 543855
Hex: e6e8ff
Fonts
